GrowthDay uses 3 tools in Statsig to improve their app experience and drive growth metrics:
Feature Flags: Remotely enable features with progressive rollouts, quickly turning them off if issues arise.
Dynamic Configs: Update app parameters remotely without needing a code push.
Experimentation: Conduct A/B tests to fine-tune user experiences directly in the app.
Key wins:
Launched a targeted push notification that increased usage of a key feature by 19.2%. This led to a 1.7% rise in DAU and improved Day 1 Retention by 2%.
Implemented a reminder notification for daily audio content targeted at users at risk of missing daily sessions, leading to an increase in media consumption by 5.2%.
GrowthDay is a comprehensive personal development platform founded by Brendon Burchard, aimed at promoting self-improvement and success. It offers a suite of digital tools and live training sessions led by top motivational speakers, business experts, and wellness professionals.