Platform

Resources

Docs Blog Pricing

Platform

Resources

Platform

Resources

🔽 Funnels 2.0

< All updates

Akin Olugbade

Product Manager, Statsig

5/1/2024

Permalink ›

Funnels 2.0

We've recently launched our most significant updates to Funnels in Metrics Explorer to date. Funnels now have more useful configuration options, more information about people convert through your funnels, two new ways to view conversion information, and a better overall look and feel.

Funnel Views

You can now view funnels in three ways, Conversion Rate, Conversion Rate Over Time, and Time To Convert Distribution.

Conversion Rate

In this classic funnel view, you can visualize what portion of users convert through each step a funnel you define. This view is useful for understanding exactly where funnel drop offs are occurring and helps you focus efforts to make targeted improvements.

Conversion Rate Over Time

This view allows you to understand how your funnel performance is trending over time. This view is useful in detecting unexpected changes in funnel conversion, or validating that changes made to improve conversion are having the intended effect.

Time to Convert Distribution

This view allows you to understand the general distribution of time it takes to convert through the funnel. We show the percentage of converting funnels that convert within each of the time ranges on the x-axis. This is useful in understanding how long it generally takes people to convert through the funnel.

New Configuration Options

You now have granular control of the funnel conversion window. Set it anywhere from 1 second to 7 days.

In the advanced menu you can also select if the events in the funnel must be completed sequentially, or if completing the steps in any order counts as a conversion.

Time to Convert Information

In addition to the new Time-To-Convert funnel view, in the default Conversion Rate view, we now show time-to-convert information between each step of the funnel.

Coming Soon

We're planning to add additional configuration options very soon including

Unique Conversion or Overall Conversion - choose whether to only count the unique individuals that converted through the funnel, or total funnel conversions that occurred
Strict Step Ordering - Require events in the exact order defined (with no events between)
Exclusion Events - Exclude Funnels that contain specific events between steps
Hold Property Constant - Only count funnels where a given property remains constant through each step.
Integration with Session Replays - View users who didn't convert and see replays that help you gain contextual understanding for why they didn't convert.

Loved by customers at every stage of growth

See what our users have to say about building with Statsig

Testimonials

"At OpenAI, we want to iterate as fast as possible. Statsig enables us to grow, scale, and learn efficiently. Integrating experimentation with product analytics and feature flagging has been crucial for quickly understanding and addressing our users' top priorities."

Dave Cummings

Engineering Manager, ChatGPT

"We evaluated Optimizely, LaunchDarkly, Split, and Eppo, but ultimately selected Statsig due to its comprehensive end-to-end integration. We wanted a complete solution rather than a partial one, including everything from the stats engine to data ingestion."

Don Browning

SVP, Data & Platform Engineering

"Statsig has been a game changer for how we combine product development and A/B testing. It's made it a breeze to implement experiments with complex targeting logic and feel confident that we're getting back trusted results. It's the first commercially available A/B testing tool that feels like it was built by people who really get product experimentation."

Joel Witten

Head of Data

"We knew upon seeing Statsig's user interface that it was something a lot of teams could use."

Laura Spencer

Chief of Staff

"The beauty is that Statsig allows us to both run experiments, but also track the impact of feature releases."

Evelina Achilli

Product Growth Manager

"Statsig is my most recommended product for PMs."

Erez Naveh

VP of Product

"Statsig helps us identify where we can have the most impact and quickly iterate on those areas."

John Lahr

Growth Product Manager

"The ability to easily slice test results by different dimensions has enabled Product Managers to self-serve and uncover valuable insights."

Preethi Ramani

Chief Product Officer

"We decreased our average time to decision made for A/B tests by 7 days compared to our in-house platform."

Berengere Pohr

Team Lead - Experimentation

"Statsig is a powerful tool for experimentation that helped us go from 0 to 1."

Brooks Taylor

Data Science Lead

"We've processed over a billion events in the past year and gained amazing insights about our users using Statsig's analytics."

Ahmed Muneeb

Co-founder & CTO

"Leveraging experimentation with Statsig helped us reach profitability for the first time in our 16-year history."

Zachary Zaranka

Director of Product

"Statsig enabled us to test our ideas rather than rely on guesswork. This unlocked new learnings and wins for the team."

David Sepulveda

Head of Data

"Brex's mission is to help businesses move fast. Statsig is now helping our engineers move fast. It has been a game changer to automate the manual lift typical to running experiments and has helped product teams ship the right features to their users quickly."

Karandeep Anand

President

"We only had so many analysts. Statsig provided the necessary tools to remove the bottleneck. I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig."

Partha Sarathi

Director of Engineering

"Statsig has enabled us to quickly understand the impact of the features we ship."

Shannon Priem

Lead PM

"I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig."

Partha Sarathi

Director of Engineering

"Working with the Statsig team feels like we're working with a team within our own company."

Jeff To

Engineering Manager

"[Statsig] enables shipping software 10x faster, each feature can be in production from day 0 and no big bang releases are needed."

Matteo Hertel

Founder

"We use Statsig's analytics to bring rigor to the decision-making process across every team at Wizehire."

Nick Carneiro

CTO

"We've successfully launched over 600 features behind Statsig feature flags, enabling us to ship at an impressive pace with confidence."

Wendy Jiao

Staff Software Engineer

"We chose Statsig because it offers a complete solution, from basic gradual rollouts to advanced experimentation techniques."

Carlos Augusto Zorrilla

Product Analytics Lead

"We have around 25 dashboards that have been built in Statsig, with about a third being built by non-technical stakeholders."

Alessio Maffeis

Engineering Manager

"Statsig beats any other tool in the market. Experimentation serves as the gateway to gaining a deeper understanding of our customers."

Toney Wen

Co-founder & CTO

"We finally had a tool we could rely on, and which enabled us to gather data intelligently."

Michael Koch

Engineering Manager

"At Notion, we're continuously learning what our users value and want every team to run experiments to learn more. It's also critical to maintain speed as a habit. Statsig's experimentation platform enables both this speed and learning for us."

Mengying Li

Data Science Manager

"Excited to bring Statsig to Whatnot! We finally found a product that moves just as fast as we do and have been super impressed with how closely our teams collaborate."

Rami Khalaf

Product Engineering Manager

"We realized that Statsig was investing in the right areas that will benefit us in the long-term."

Omar Guenena

Engineering Manager

"Having a dedicated Slack channel and support was really helpful for ramping up quickly."

Michael Sheldon

Head of Data

"Statsig takes away all the pre-work of doing experiments. It's really easy to setup, also it does all the analysis."

Elaine Tiburske

Data Scientist

"We thought we didn't have the resources for an A/B testing framework, but Statsig made it achievable for a small team."

Paul Frazee

CTO

"With Warehouse Native, we add things on the fly, so if you mess up something during set up, there aren't any consequences."

Jared Bauman

Engineering Manager - Core ML

"In my decades of experience working with vendors, Statsig is one of the best."

Laura Spencer

Technical Program Manager

"Statsig is a one-stop shop for product, engineering, and data teams to come together."

Duncan Wang

Manager - Data Analytics & Experimentation

"Engineers started to realize: I can measure the magnitude of change in user behavior that happened because of something I did!"

Todd Rudak

Director, Data Science & Product Analytics

"For every feature we launch, Statsig saves us about 3-5 days of extra work."

Rafael Blay

Data Scientist

"I appreciate how easy it is to set up experiments and have all our business metrics in one place."

Paulo Mann

Senior Product Manager

We use cookies to ensure you get the best experience on our website.